How can you capture the imagination of a child, the attention of a teenager, or the passion of a parent—and make them feel like part of your church family on their first visit? It all happens in a moment. Not just any moment, but moments designed to create connection and awaken dreams and desires. In this special session, Phil Mershon, a long time worship leader, pastor, and veteran event experience designer, will show you how to create these memorable moments in your own church. He’ll share the most common pitfalls in experience design, along with powerful examples, new ideas and inspiring best practices from both outside and inside the industry. Mershon is the author of the book “Unforgettable: The Art and Science of Creating Memorable Experiences” and also serves as the director of experience for Social Media Examiner. Don’t miss this must-see workshop, and get ready to start thinking differently about the guest experience in your own church.