Phil Mershon is founder/CEO of Unforgettable Experiences and the director of experience for Social Media Examiner. As an event strategist and experience designer, he led the team in creating Social Media Marketing World as well as hundreds of customized events. Phil has also led numerous churches in creating memorable worship services, retreats, missions conferences, and other events. In addition, Phil is a jazz saxophonist, a songwriter, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.