Most churches wasted a precious resource: attention. If you knew what to do differently, you would; but ministry moves at 1000 miles per hour. If you knew how to get people to pay attention, you'd see steady giving, more volunteers, and greater engagement. Here’s the good news: It doesn’t have to be that way. In this session, Wes Gay shares seven proven principles to help your church communicate more effectively. Wes has done this work with hundreds of brands, from small businesses to global non-profits. Walk away knowing how to capture attention and compel them to engage.